What is the best event registration tool?

The short answer:
there isn’t one universal solution.

The best system for your events depends on several factors — the type and frequency of your events, the number of participants, the complexity of the registration process, your team’s size and structure, available budget, required integrations, and specific features you need.

Over the past few years, we've observed a few clear trends that influence what "best" looks like for different organizations:

All-in-one platforms
Ideal for teams running a high volume of smaller events. These platforms offer convenience, speed, and centralized management in a single tool. Often available as DIY saas applicatons that host event registration, mobile event app, live streaming, lead retrieval scanning etc.

Examples of these applications are Swoogo, CVENT, InEvent and run.events

CRM-based registration
Common in teams that already use a marketing automation tool or CRM for campaigns, customer journeys, and sales workflows. These systems streamline registration as part of the broader customer data strategy.

Examples of these applications are Marketo, Microsoft Customer Insights, Hubspot, Salesforce Marketing Cloud, Pardot, Eloqua and ActiveCampaign

Specialized platforms
Large-scale events Larger events often require a combination of tools: registration, badge printing, and lead retrieval handled by separate, purpose-built platforms to meet higher demands for customization, scalability, and on-site functionality.

Examples of these applications are mobile event app providers like Let's Get Digital, Swapcard and Amego.

Examples of lead retrieval providers are Amego and Captello.

Examples of ticketing platforms like Weeztix, Eventbrite and Ticket Tailor.

All these approaches have one thing in common: they often require an integration with other applications. And these integrations need to be seamless and smart to ensure seamless, secure and real-time data access.

With Holon we rely on AI driven API-tooling
to create integrations

We create smart ecosystems that connect your applications, giving you seamless access to real-time data when and where you need it. Our integrated hardware solutions also make it easy to print high-quality, full-color name badges—on demand and hassle-free.