The journey of DDMA

DDMA is the Dutch association for data-driven marketing, sales and service.

A network of over 360 advertisers, non-profits, publishers, agencies, and tech suppliers that use data in an innovative and responsible way to interact with consumers.

There is never a dull day within the data-driven marketing industry.
Legislation is constantly changing, business models are under pressure and new technologies are hard to keep up with. In addition, consumers rightly expect more and more from organizations, in terms of relevance but also in the field of data protection. DDMA offers their members access to all latest resources, legal outcomes and trends. Events are a mayor channel to distribute this knowledge and to open network opportunities as well.

A few years ago DDMA wanted to further improve and professionalize their events strategy. To streamline the ticketing as well as the onsite name badge printing process during events, DDMA reached out to Holon.

All mayor event registration tools are unique and have their own advantages. Some are created around a mobile event app, others are based on the event program or aim to deliver the best ticketing process for large events. Organizers might choose for a system that is easy to configure but runs on a few templates whilst others prefer building a template from scratch for every new event. There are so many software tools and there is no best application.

There is no best application!

For DDMA, Holon made a selection of applications that could cover their specific requirements and any potential (new) needs. It was essential to select a Dutch application with a lot of flexibility when it comes to the forms and design, payments and the booking of multiple tickets at once.

After extensive research and multiple demo sessions, DDMA selected Invitado as their new registration partner. The Rotterdam based application offers a suite of different features that covers all needs for DDMA. Holon supported DDMA during the implementation and in the design of the first events by asking the right questions and looking together with Invitado at how we could organize it in the most optimal way possible.

It turned out as a successful implementation. Now a few years later DDMA is still happy with the choice that was made then. They have perfect forms, use an app when necessary, can fully rebrand every single item in the interface and payments are no longer a headache.

Visit www.ddma.nl for more information on DDMA